What is keyword research? Keyword research is part of SEO (search engine optimization). It’s the work someone does to come up with an extensive list of keywords they would like a website to rank for. To obtain such a list, website owners need to dig into their desired audience and search engines. What search terms […]
Continue ReadingHow to Create Cornerstone Content That Google and Your Audience Will Love
Creating the right content for your website needs serious planning and development. In an increasingly competitive world, it’s not enough that your audience loves it — Google has to love it too! This article will show you how to create, optimize, and promote cornerstone content that drives traffic to your website and eventually converts visitors […]
Continue ReadingWhat is digital marketing?
GrayApple: What is digital marketing? Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. In other words, any form of marketing that exists online. Digital marketing encompasses all marketing […]
Continue ReadingHow Digital Marketing Helps to Grow Your Business
GrayApple: How Digital Marketing Helps to Grow Your Business. In the last decade, the world has shown a paradigm shift from analog to digital. More and more people are consuming all kinds of information online hence making digital marketing the best way to reach out to your targeted customers. The importance of digital marketing works […]
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